by Diane Rayfield | May 18, 2010 | Social Media Marketing
A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! That’s great news for businesses suffering due to the economic downturn. What’s more, the effectiveness...
by Diane Rayfield | Apr 6, 2010 | Social Media Marketing
While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer, brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media...
by Diane Rayfield | Feb 17, 2010 | Social Media Marketing
Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. I’ve recently discovered Amplify.com. Amplify is, in my...
by Diane Rayfield | Jan 12, 2010 | Social Media Marketing
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post,  here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing...
by Diane Rayfield | Nov 23, 2009 | Social Media Marketing
A recently exposed syndrome, social media couch potato (SMCP), has become more prevalent and widespread among businesses that have recently adopted social media platforms. They are soon struck with the fact that social media marketing takes strategy, planning,...