Brand development, brand refresh, and brand messaging.
Standing apart from the flock
A distinct and compelling brand message, along with brand identity and “packaging” or thematics, are the foundation of everything that follows. When this is on-target, you get greater return on every marketing dollar that follows.
Harp has honed a process that gets to the heart of your brand—beyond “what it is” and “what it does” to determine “what it means” and therefore, to connect, with those who matter most—your target audience.
Brand development, brand refresh, and brand messaging
A distinct and compelling brand message, along with brand identity and “packaging” or thematics, are the foundation of everything that follows. When this is on-target, you get greater return on every marketing dollar that follows.
Harp has honed a process that gets to the heart of your brand—beyond “what it is” and “what it does” to determine “what it means” and therefore, to connect, with those who matter most—your target audience.
A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
– Scott Talgo, Brand Strategist
Brand it!
Harp’s brand process ensures your brand is differentiated in a way that is meaningful and motivating to your audience, with voice, tone and style that connects, engages and inspires.
Brand Spotlights
What we received
A new logo, partially-completed brand guide, and two weeks.
What we did
Brought brand to life with voice, style elements, campaign concepts + creative
Application of new brand to all assets, including:
• Email Marketing
• Collateral Materials
• Print and Outdoor
• Vehicle Wraps
• Brand intro workshops to internal teams
• Brand reveal aspects
Harp's work won our client the National rebrand diamond award in the Credit Union Industry.
What we received
A new logo, partially-completed brand guide, and two weeks.
What we did
Brought brand to life with voice, style elements, campaign concepts + creative
Application of new brand to all assets, including:
• Branded Website Design / SEO
• Email Marketing
• Collateral Materials
• Print and Outdoor
• Vehicle Wraps
• Brand reveal aspects
• Brand intro workshops to internal teams
• Branded Website Design / SEO
• Email Marketing
• Collateral Materials
• Print and Outdoor
• Vehicle Wraps
• Brand reveal aspects
• Brand intro workshops to internal teams
Harp's work won our client the National rebrand diamond award in the Credit Union Industry.
Harp's work won our client the National rebrand diamond award in the Credit Union Industry.
What our client said
“The Harp team is absolutely incredible. They listen to our needs and offer ways to help in any capacity. They have helped us get through a re-brand/name change, and much more.”
Kelsey Stumpf
Marketing Manager
What we received
A half-page Word document describing the new brand.
What we did
Logo, color palette, brand guide, image library
Application of new brand to all assets, including:
• Branded Website Build / SEO
• Social Media
• Email Marketing
• Collateral Materials
What we received
A half-page Word document describing the new brand.
What we did
Logo, color palette, brand guide, image library
Application of new brand to all assets, including:
• Branded Website Build / SEO
• Social Media
• Email Marketing
• Collateral Materials
What our client said
“Harp made sure each creative decision related to the brand story in a compelling way. The team is outstanding, very knowledgeable, friendly, and works quickly. The brand refresh was exceptionally well-received.”
Daniella Garza
Marketing Manager
What we received
A deposit check from a start-up importing electric scooters.
What we did
Naming, logo/visual identity, brand guide
Application of new brand to all assets, including:
• Branded website build / SEO
• Email Marketing
• Collateral Materials
• SEM
• Social Media
• Vehicle Wraps
• Tradeshow Graphics
What we received
A deposit check from a start-up importing electric scooters.
What we did
Naming, logo/visual identity, brand guide
Application of new brand to all assets, including:
• Branded website build / SEO
• Email Marketing
• Collateral Materials
• SEM
• Social Media
• Vehicle Wraps
• Tradeshow Graphics
What our client said
“The quality of Harp’s team is second to none. Responsive, creative, innovative and fun to work with–Harp provided naming, brand development, web, social, email, PR and more in a short amount of time while maintaining complete quality of work.”
Ron Glogovsky
Founder