Harp Interactive

Brand development, brand refresh, and brand messaging.

Standing apart from the flock

A distinct and compelling brand message, along with brand identity and “packaging” or thematics, are the foundation of everything that follows. When this is on-target, you get greater return on every marketing dollar that follows.

Harp has honed a process that gets to the heart of your brand—beyond “what it is” and “what it does” to determine “what it means” and therefore, to connect, with those who matter most—your target audience.

Harp specializes in providing top quality branding strategies and brand management
Harp specializes in providing top quality branding strategies and brand management

Brand development, brand refresh, and brand messaging

A distinct and compelling brand message, along with brand identity and “packaging” or thematics, are the foundation of everything that follows. When this is on-target, you get greater return on every marketing dollar that follows.

Harp has honed a process that gets to the heart of your brand—beyond “what it is” and “what it does” to determine “what it means” and therefore, to connect, with those who matter most—your target audience.

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.

– Scott Talgo, Brand Strategist

Harp Interactive is a branding agency that offers unique strategies to optimize your brand positioning

Brand it!

Harp’s brand process ensures your brand is differentiated in a way that is meaningful and motivating to your audience, with voice, tone and style that connects, engages and inspires.

Brand Spotlights

What we received

A new logo, partially-completed brand guide, and two weeks.

What we did

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Brought brand to life with voice, style elements, campaign concepts + creative

Application of new brand to all assets, including:

• Email Marketing

• Collateral Materials

• Print and Outdoor

• Vehicle Wraps

• Brand intro workshops to internal teams

• Brand reveal aspects

Harp's work won our client the National rebrand diamond award in the Credit Union Industry.

What we received

A new logo, partially-completed brand guide, and two weeks.

What we did

L

Brought brand to life with voice, style elements, campaign concepts + creative

Application of new brand to all assets, including:

• Branded Website Design / SEO

• Email Marketing

• Collateral Materials

• Print and Outdoor

• Vehicle Wraps

• Brand reveal aspects

• Brand intro workshops to internal teams

• Branded Website Design / SEO

• Email Marketing

• Collateral Materials

• Print and Outdoor

• Vehicle Wraps

• Brand reveal aspects

• Brand intro workshops to internal teams

Harp's work won our client the National rebrand diamond award in the Credit Union Industry.

Harp's work won our client the National rebrand diamond award in the Credit Union Industry.

What our client said

“The Harp team is absolutely incredible. They listen to our needs and offer ways to help in any capacity. They have helped us get through a re-brand/name change, and much more.”

Kelsey Stumpf

Marketing Manager

What we received

A half-page Word document describing the new brand.

What we did

L

Logo, color palette, brand guide, image library

Application of new brand to all assets, including:

• Branded Website Build / SEO

• Social Media

• Email Marketing

• Collateral Materials

What we received

A half-page Word document describing the new brand.

What we did

L

Logo, color palette, brand guide, image library

Application of new brand to all assets, including:

• Branded Website Build / SEO

• Social Media

• Email Marketing

• Collateral Materials

What our client said

“Harp made sure each creative decision related to the brand story in a compelling way. The team is outstanding, very knowledgeable, friendly, and works quickly. The brand refresh was exceptionally well-received.”

Daniella Garza

Marketing Manager

What we received

A deposit check from a start-up importing electric scooters.

What we did

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Naming, logo/visual identity, brand guide

Application of new brand to all assets, including:

• Branded website build / SEO

• Email Marketing

• Collateral Materials

• SEM

• Social Media

• Vehicle Wraps

• Tradeshow Graphics

What we received

A deposit check from a start-up importing electric scooters.

What we did

L

Naming, logo/visual identity, brand guide

Application of new brand to all assets, including:

• Branded website build / SEO

• Email Marketing

• Collateral Materials

• SEM

• Social Media

• Vehicle Wraps

• Tradeshow Graphics

What our client said

“The quality of Harp’s team is second to none. Responsive, creative, innovative and fun to work with–Harp provided naming, brand development, web, social, email, PR and more in a short amount of time while maintaining complete quality of work.”

Ron Glogovsky

Founder

Brand Deliverables include:

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Brand Positioning Platform or Brand Story

A succinct statement positioning the brand.
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Naming

Should a name for a new launch be needed, our creative team will generate go-to-market names that can be owned in the space.
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Value Proposition

A statement of the functional, unique, emotional, and self-expressive benefits delivered by the brand that provides value to the customer. This is the message to be actively communicated to the target audience.
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Tagline Development

The conceptual and creative execution(s) that “package(s)” the brand/value proposition. While the brand is ongoing, the campaign thematics may be refreshed as appropriate.
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Logo Design / Brand Identity

Art exploration to create or evolve the logo.
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Brand Management Guidelines

An electronic document (password protected online access) with fonts, colors, usage, and art for consistent branding across all media.