Video marketing has become one of the most popular tactics employed by marketers today. With higher ROI and engagement from consumers than ever seen before, it’s easy to see why more companies are adding video to enhance audience experience through...
Inbound Lead Generation
10 Landing Page Best Practices to Convert Traffic
Hold the confetti. Just because you directed traffic to a landing page doesn’t mean visitors will convert into leads for your business. Follow these 10 landing page best practices to turn your website into…
Digging into the Display Network: 4 Strategies to Try
Ready to dabble in digital advertising, or more specifically, advertise your business on the Google Display Network (GDN)? Good news – if you have a website, you’re halfway there.
Images & SEO: The Basics You Need to Know
Despite all their advancements in machine learning and artificial intelligence, search engines still can’t “see” images. Instead, they “read” them by analyzing a number of on-page indicators. Learn the best practices for your website’s images to give your SEO a boost.
SEM: 5 Things to ask (and answer) before revving up the search engine
Search engines connect supply to demand. But before you have agency experts hit the ground running, make sure to cover these 5 crucial SEM questions…
Cashing In On The Call To Action
What is the purpose of your landing page or website? Are you getting the actions you desire from your visitors? Using the right call to action gets websites and businesses what they really want—conversions.
5 Questions to Ask your Web Development Team on the First Date
Building a website is no stroll through the park; it requires extensive planning and coordination. Ready for your first date with a web development team? Kick off the relationship by asking these five key questions.