This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post,  here is the link: Monitor Your Brand Online.
Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that  gives you a complete platform to listen, measure and engage with your customers across the entire social web. You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.
As promised in part one of this  blog post last week, here is a comprehensive list of tools you can use to monitor, organize, archive, and manage your online reputation on the different channels and platforms that populate the World Wide Web.
In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.
Here are some RSS aggregation services : Google Reader, Bloglines,  Fastladder.
The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below.
Monitoring Tools For:
Blogs
- Blogdigger
- Google Blog search
- Technorati
- BlogPulse Conversation Tracker
- Keotag
- Blogpulse Trends
- Twingly
Comments
Web Page Changes
Forums
Social Media
News Search
Other
With the explosion of social media platforms and growing Internet usage there has been a paradigm shift in consumer expectations. They are no longer content with being your target audience; they are increasingly moving into a role of partners in creating your brand’s external communication! Businesses no longer have the last word in brand communication; cannot provide style guides and policies for user generated content but they can monitor and engage with their customers in order to tactfully steer their brand impressions.
