by Diane Rayfield | Sep 6, 2013 | Social Media Marketing
A roundup of this week’s Facebook Posts from Harp Social’s Facebook Page. Post by Harp Social. Post by Harp Social. Post by Harp Social.
by Diane Rayfield | Mar 24, 2011 | Social Media Marketing
Social Media Goal: Brand Awareness Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced”...
by Diane Rayfield | Nov 2, 2010 | Social Media Marketing
When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social...
by Diane Rayfield | Jun 16, 2010 | Social Media Marketing
With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or...
by Diane Rayfield | May 25, 2010 | Social Media Marketing
In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent...