Social Media Marketing
Ah, the good ol’ days of simply posting content. Long. Gone.
Today’s companies are investing—on average—up to 25% of their total marketing budgets on Social media marketing—and using it to drive business objectives from top-of-funnel awareness, to bottom-of-funnel conversions.
With new platforms, tools, algorithms and pay-to-play requirements changing daily, our mission is to proactively guide your social media marketing with data-driven strategy tied to your business goals. We’re adept at strategizing and managing social as the brand introduction, the customer service center, the product launch pad, crisis-control central, and the closer. What can we do for you?
Proven Successes across industries, B2B and B2C.
As an internationally-recognized social media agency, Harp Social, located in the greater Chicago area, provides a full suite of social media marketing services for both B2B and B2C companies.
Our team of Social Media Strategists, Facebook Ad Specialists, Content Creators and support staff are embedded within our full, in-house marketing team to promptly deliver all aspects from video snippets, graphics, webinars, and more. We’ll incorporate your social into holistic, over-arching reporting to capture and evaluate channels, campaigns, and key metrics within your larger marketing landscape.
Request Free Social Media Audit
(Best decision you ever made.)
Ah, the good ol’ days of simply posting content. Long. Gone.
Today’s companies are investing—on average—up to 25% of their total marketing budgets on Social media marketing—and using it to drive business objectives from top-of-funnel awareness, to bottom-of-funnel conversions.
With new platforms, tools, algorithms and pay-to-play requirements changing daily, our mission is to proactively guide your social media marketing with data-driven strategy tied to your business goals. We’re adept at strategizing and managing social as the brand introduction, the customer service center, the product launch pad, crisis-control central, and the closer. What can we do for you?
Proven Successes across industries, B2B and B2C.
As an internationally-recognized social media agency, Harp Social, located in the greater Chicago area, provides a full suite of social media marketing services for both B2B and B2C companies.
Our team of Social Media Strategists, Facebook Ad Specialists, Content Creators and support staff are embedded within our full, in-house marketing team to promptly deliver all aspects from video snippets, graphics, webinars, and more. We’ll incorporate your social into holistic, over-arching reporting to capture and evaluate channels, campaigns, and key metrics within your larger marketing landscape.
Request Free Social Media Audit
Request Free Social Media Audit
Request Free Social Media Audit
(Best decision you ever made.)
It’s important to think of every customer as an online celebrity with followers, friends, & above all, influence.
— Dave Kerpen
Recognized leadership. Worldwide accolades. Personal attention.
When you work with Harp for your social media marketing, you have the personal attention from—and access to—one of the leading industry authorities on social media marketing: Diane Rayfield. Diane leads a hand-picked social media team at Harp and works closely with every client to ensure on-target strategy, flawless execution, meaningful metrics, analysis and optimization. Let us elevate your social status. (And make you a superstar in the process!)
Ask us about a free social media audit for your brand or business.
Providing comprehensive social media management services:
Social Media Strategy
We build (and update) smart social media strategies specific to your business goals, resources, audiences, and your competitive landscape. We work with you to establish meaningful KPIs and a reporting system based on your timeframe and delivery preferences. Has your company grown with acquisitions and mergers? We’re expert at strategizing and advising on platform integration.
Social Media Strategy
We build (and update) smart social media strategies specific to your business goals, resources, audiences, and your competitive landscape. We work with you to establish meaningful KPIs and a reporting system based on your timeframe and delivery preferences. Has your company grown with acquisitions and mergers? We’re expert at strategizing and advising on platform integration.
Paid Social: Facebook, LinkedIn, and Instagram Twitter and Pinterest
From Instagram shoppable content, to dynamically-personalized LinkedIn ads, to strategic Facebook ad funnels, our expertly-crafted paid social media will move the consumer from brand awareness to conversion.
Paid Social: Facebook, LinkedIn, and Instagram Twitter and Pinterest
From Instagram shoppable content, to dynamically-personalized LinkedIn ads, to strategic Facebook ad funnels, our expertly-crafted paid social media will move the consumer from brand awareness to conversion.
Social Media Content Development
With the average person scrolling through over 300 feet of content in their news feeds daily, it’s imperative to break through the noise to get noticed. We have a full in-house team to concept and execute content with animation, video snippets, quizzes and more to catch attention, earn engagement, and be seen.
Social Media Content Development
With the average person scrolling through over 300 feet of content in their news feeds daily, it’s imperative to break through the noise to get noticed. We have a full in-house team to concept and execute content with animation, video snippets, quizzes and more to catch attention, earn engagement, and be seen.
Social Media Monitoring/Responding
Your in-house team isn’t working every evening and weekend, but that’s when consumers often engage with your organization. And yup, they expect a timely response. We’ll handle the community management and monitoring, and provide prompt, well-written and authentic responses that properly represent your organization and information. Like all our services, our monitoring engagements are custom, so you can count on a process and protocol that fits your needs.
Social Media Monitoring/Responding
Your in-house team isn’t working every evening and weekend, but that’s when consumers often engage with your organization. And yup, they expect a timely response. We’ll handle the community management and monitoring, and provide prompt, well-written and authentic responses that properly represent your organization and information. Like all our services, our monitoring engagements are custom, so you can count on a process and protocol that fits your needs.
Chatbot Development
Messenger Chatbots are exploding in popularity and the uses are endless. We’re versed in creating chatbots to automatically answer FAQs, eliminate long response times, help consumers complete purchases, make product suggestions, provide customer support and more, all freeing up your marketing and customer service resources.
Chatbot Development
Messenger Chatbots are exploding in popularity and the uses are endless. We’re versed in creating chatbots to automatically answer FAQs, eliminate long response times, help consumers complete purchases, make product suggestions, provide customer support and more, all freeing up your marketing and customer service resources.
Influencer Strategy & Management
If your product or service is suitable for influencer marketing (can we say “paid word-of-mouth”?), you may benefit significantly. This route requires a strategic syncing of the right influencers with the right brands. Harp plays the matchmaker, negotiates the contract, collaborates with the influencers on your behalf, and as always, sets up tracking to provide you a measuring stick of success.
Influencer Strategy & Management
If your product or service is suitable for influencer marketing (can we say “paid word-of-mouth”?), you may benefit significantly. This route requires a strategic syncing of the right influencers with the right brands. Harp plays the matchmaker, negotiates the contract, collaborates with the influencers on your behalf, and as always, sets up tracking to provide you a measuring stick of success.
Blogging
Nothing improves your SERP ranking like a robust blog with keyword-optimized content. The key is keyword-optimized—with content rooted in keyword research to help ensure Google serves up your blog post to those who will benefit from the info (and benefit you in return). Of course, blog posts have “best practices” like all digital work, so we include CTAs, links, images, and other good stuff. Finally, our writers follow a proven template, so instead of blah-blah post, you get solid, optimized, traffic-generating blog posts. Yep, huge difference.
Blogging
Nothing improves your SERP ranking like a robust blog with keyword-optimized content. The key is keyword-optimized—with content rooted in keyword research to help ensure Google serves up your blog post to those who will benefit from the info (and benefit you in return). Of course, blog posts have “best practices” like all digital work, so we include CTAs, links, images, and other good stuff. Finally, our writers follow a proven template, so instead of blah-blah post, you get solid, optimized, traffic-generating blog posts. Yep, huge difference.
