by Diane Rayfield | Jun 16, 2011 | Social Media Marketing
Take your Twitter Account from Anonymity to Massive Popularity! You have a Twitter account for your brand or business. You even have a handful of followers. Now, like so many, you aren’t sure how to get more Twitter followers (especially relevant followers) or...
by Diane Rayfield | Mar 24, 2011 | Social Media Marketing
Social Media Goal: Brand Awareness Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced”...
by Diane Rayfield | Nov 2, 2010 | Social Media Marketing
When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill they didn’t just buy expensive TV spots and full page newspaper ads. Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social...
by Diane Rayfield | Sep 13, 2010 | Social Media Marketing
Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power...
by Diane Rayfield | Feb 9, 2010 | Social Media Marketing
Tools for an Engaged Social Presence I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. Following is an abbreviated list of useful tools, resources...
