by Diane Rayfield | Nov 2, 2010 | Social Media Marketing
When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill  they didn’t just buy expensive TV spots and full page newspaper ads. Like any company with marketing-savvy,  they put in place an aggressive, integrated SEO and social...
by Diane Rayfield | Oct 6, 2010 | Social Media Marketing
If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: 80% of all internet users have entered at least one sweepstakes or contest within the past year, and 50%...
by Diane Rayfield | Sep 28, 2010 | Social Media Marketing
It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Whether fans visit your Fan Page or...
by Diane Rayfield | Sep 13, 2010 | Social Media Marketing
Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search  and social media strategy achieve greater web-success at lower cost because they amplify  their message manifold simply by combining the power...
