by Diane Rayfield | May 18, 2010 | Social Media Marketing
A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! That’s great news for businesses suffering due to the economic downturn. What’s more, the effectiveness...
by Diane Rayfield | Apr 6, 2010 | Social Media Marketing
While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer, brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media...
by Diane Rayfield | Feb 23, 2010 | Social Media Marketing
Whether you are a business with brick and mortar stores or a company without borders, you should be tapping into the growing number of local audiences seeking products and services in their own locality. You can increase business exposure and your web and store...
by Diane Rayfield | Dec 18, 2009 | Social Media Marketing
Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides...
by Diane Rayfield | Jul 27, 2009 | Social Media Marketing
The uses and benefits of Twitter are growing and expanding everyday. Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Search Engine Optimization (SEO) The real name...
