by Diane Rayfield | May 20, 2011 | Search Engine Optimization, Social Media Marketing
Social Media is a tactic for SEO. They are complementary like peanut butter and jelly. At the very least, social media provides a great opportunity for additional inbound links and traffic. Social media, in all of its forms, creates an increase in brand exposure and...
by Diane Rayfield | Nov 2, 2010 | Social Media Marketing
When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill  they didn’t just buy expensive TV spots and full page newspaper ads. Like any company with marketing-savvy,  they put in place an aggressive, integrated SEO and social...
by Diane Rayfield | Jul 13, 2010 | Social Media Marketing
Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 times more than #5 position. This, in terms of clicks, time...
by Diane Rayfield | Jun 16, 2010 | Social Media Marketing
With so much hype surrounding the enormous benefits for businesses to  reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or...
by Diane Rayfield | May 25, 2010 | Social Media Marketing
In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent...
