Social Media Marketing Archives - Page 5 of 14

How to Build a Dazzling LinkedIn Company Page

Tens of millions of professionals are following more than a million companies on LinkedIn. Having a fully optimized and professional LinkedIn company page will showcase your business in the most professional light to job seekers, employees, potential customers, purchasing managers, current clients, and interested observers. A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all while providing a peek at the individuals behind your brand and products.

3 Powerful (and free) Tools to Measure Brand Awareness

Brand Awareness is always at or near the top of our client’s list when we discuss social media marketing goals. Even for large brands, Brand Awareness continues to appear as one of the top 3 goals…typically in the form of “enhanced” Brand Awareness or “top of mind” Awareness. And the question usually comes down to… what should we measure (and how) to determine awareness and our success in achieving such?

The Social Influence Surge–Are You Prepared?

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Consumer reviews are significantly more trusted–nearly 12 times more–than descriptions that come from manufacturers, according to a survey of US mom Internet users. It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. On top of that, review & complaint sites (like Yelp, CitySearch, Epinions and Complaints Board) are popping up almost daily–and 70% of online shoppers trust opinions of unknown users.

What you need to know about the new Facebook Upgrade

The recent Facebook platform changes includes a multitude of new features…some obvious and simple to grasp, others more complex.

5 Top Resources to Back Up your Social Media Presence!

The data you upload and share is inherently personal to you, your brand and your business…though you don’t actually own the information. It all lives on the “cloud,” and if any of those services were to crash, you could lose everything you’ve ever contributed to the communities.

How To Dominate Search With Social Media And PR

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum! Here are some tips on creating synergy.

Top 5 Facebook Promotion Types

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those who don’t. Pretty powerful metrics for any type of business. And running a promotion on Facebook is easier than you might think.

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