This blogpost is meant as a guide for HR and business owners/managers to help them hire social media contractors that will deliver real results and not just rack up billable hours.
#1 position on Google search results page is worth 8.5 times more than #5 position in terms of clicks, time spent on page leading to proportionate increase in leads, conversions and so on.
The first five results attract a whopping three quarters of the total clicks!
Another important statistic is that over 90% of searchers will not go beyond the 1st page (myself being one of them). So page 1 or bust is the right strategy if your business depends on online leads or sales. The statistics confirm that search supremacy is critical if you want to compete in the crowded online market. Focus on getting in the first 5 results should be a priority and the resources devoted to this end will provide proportionately higher ROI than most other online marketing tools!
With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around...
In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes.
The cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! That’s great news for businesses suffering due to the economic downturn. What’s more the effectiveness of the leads does not end there, the organic leads that you acquire through social media, blogging and other inbound channels are also of better quality in terms of loyalty, referrals and bringing repeat business.
Prospects are making purchasing decisions based on their interaction with the brands and recommendations from peers. And where are they likely to interact with brands, more often and for longer? Of course on social networks, especially the ones where they spend hours on end like Facebook! Nielsen reported that in January, U.S. consumers spent a staggering seven hours a month on Facebook!
The more relevant websites link to your website the better Google likes you. It is authority by association. Think of it this way: you have a LinkedIn profile and the more your colleagues/clients recommend you the better your professional standing. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. Here are some tips on implementing a directory submission campaign to bring in those valuable links…
If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall.
Polls are a great way to engage your Fan base community, for fun, feedback or to gain insight into your brand, product or service or customer mindset.
While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer, brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or...
The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign”. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.
