by Harp Interactive | Aug 13, 2020 | Inbound Lead Generation, Website Development
What is a landing page? A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, Google Ads campaigns,...
by Harp Interactive | Jan 28, 2019 | Branding
What Does a Brand Mean? Think of brand meaning as the teeny bulls-eye in the center of your marketing dartboard; it’s very important, very difficult to hit, and has a lot of irrelevant space around it. It takes a lot of work to hit this bulls-eye. If this article...
by Harp Interactive | Sep 18, 2018 | Search Engine Marketing
Google Adwords has undergone a major rebrand: one that allows marketers to connect with prospects through varying ad formats at every step of their purchasing process. Prior to this rebrand, advertisers promoted online businesses on Google under the AdWords platform....
by Harp Interactive | Jul 10, 2018 | Search Engine Optimization, Social Media Marketing, Website Development
You may know the basics about search engine optimization (SEO). Or perhaps you’re more enlightened on the social media marketing end of things for businesses and brands. But are you aware of the impact a robust social media marketing program has on your website’s...
by Harp Interactive | Jun 13, 2018 | Social Media Marketing
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Online reviews are the word-of-mouth of this digital age. In fact, it’s estimated that up to 84% of people trust online reviews such as Facebook reviews. Keeping a...
