by Harp Interactive | May 30, 2018 | Email Marketing
Email marketing is alive and well. Are your campaigns flatlining? Grade your campaigns and see how they stack up against these statistically proven email best practices, including: Mobile-friendly design Automated email campaigns Email personalization Trigger email...
by Harp Interactive | May 15, 2018 | Social Media Marketing
If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. You probably know that what you experienced is called Facebook remarketing, a powerful Facebook...
by Harp Interactive | Apr 27, 2018 | Inbound Lead Generation, Search Engine Marketing
Ready to dabble in digital advertising, or more specifically, advertise your business on the Google Display Network (GDN)? Good news – if you have a website, you’re halfway there. And we’ve got you covered on how to rock the socks off your display campaigns. 1)...
by Harp Interactive | Mar 21, 2018 | Inbound Lead Generation, Search Engine Optimization, Website Development
Despite all their advancements in machine learning and artificial intelligence, search engines still can’t “see” images. Instead, they “read” them by analyzing a number of on-page indicators to determine what’s depicted. Updating these on-page indicators is a...
by Harp Interactive | Feb 5, 2018 | Website Development
Is your website ADA Compliant for 2018? ADA compliance requirements are becoming more necessary in 2018. The US Department of Justice is scheduled to release long-awaited formal accessibility guidelines and many companies have already come under fire for not making...
