by Diane Rayfield | Nov 16, 2009 | Social Media Marketing
As the saying goes…if you’re going to do something, do it right. This tried and true philosophy rings just as true today for any businesses entering into social media marketing. For small businesses and entrepreneurs, it is not uncommon to find the owners and...
by Diane Rayfield | Nov 9, 2009 | Social Media Marketing
Writing effectively for online media and social networks is an evolving art. As print becomes redundant, social media emerges to fill the gap with its short form communication style that is meant to engage non-readers. There are numerous articles with...
by Diane Rayfield | Nov 2, 2009 | Social Media Marketing
What are the top five things beginners should know about social media? The question was asked in one of the social media groups that I belong to on LinkedIn: “I’m giving a speech for … and would like to know five hot topics you think beginners would...
by Diane Rayfield | Oct 27, 2009 | Social Media Marketing
If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. The shareability of your message makes it viral and extends the reach of your message beyond your own Twitter followers. The trick is to...
by Diane Rayfield | Jul 29, 2009 | Social Media Marketing
You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. But what about lesser known and smaller businesses? Does social media marketing “work” for them too? A...
