by Diane Rayfield | Nov 2, 2010 | Social Media Marketing
When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill  they didn’t just buy expensive TV spots and full page newspaper ads. Like any company with marketing-savvy,  they put in place an aggressive, integrated SEO and social...
by Diane Rayfield | Jul 13, 2010 | Social Media Marketing
Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 times more than #5 position. This, in terms of clicks, time...
by Diane Rayfield | May 18, 2010 | Social Media Marketing
A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! That’s great news for businesses suffering due to the economic downturn. What’s more, the effectiveness...
