by Diane Rayfield | Nov 2, 2010 | Social Media Marketing
When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill  they didn’t just buy expensive TV spots and full page newspaper ads. Like any company with marketing-savvy,  they put in place an aggressive, integrated SEO and social...
by Diane Rayfield | Jan 12, 2010 | Social Media Marketing
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post,  here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing...