Social Media Marketing Archives - Page 8 of 14

8 Tips to Improve Online Sales During the Holiday Season

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. As the Holiday Sales season comes to a close, the effort is intensified in order to capitalize on the last minute shoppers (substantial). And because there is so much going on, there is a chance that some crucial details can get overlooked! Blog post with tips to optimize your online holiday sales campaigns…

How to Send a Facebook Page Update

Using your status update on your wall to communicate is great. But if someone doesn’t log on frequently to view the latestest stream, they may miss your message or update. You can use the ‘Send an Update to Fans’ feature. It’s pretty simple, yet it took me a while to figure out because Facebook recently changed the location of this feature.

5 Must-Do Twitter Style Tips

Whether it is lead generation, brand awareness, reputation management, search engine optimization or any of the other many benefits you can enjoy with Twitter, one fact remains, you need followers. And the more qualified followers you have, the better your results.
Below are some proven tools, tactics and ideas to pump up the volume on your Twitter style and successfully build your Twitter following.

Online Reputation Management For Businesses: A Comprehensive Guide

Online Reputation Management or counter-SEO is a specialized area that requires professional skills and tools. It focuses on systematically dealing with the threat of negative websites and devising long-term solutions to protect companies against keyword predators. Techniques to counter negative search results and ensure a company’s ownership of keywords related to their company and brands.

5 Symptoms of Social Media Couch Potato Syndrome

A recently exposed syndrome, social media couch potato (SMCP) has become more prevalent and wide spread as more and more businesses adopt social media platforms, then are struck with the fact that social media marketing takes strategy, planning, resources, content, time and …more time. They become overwhelmed, haven’t planned properly, don’t have the strategies or resources in place to execute and the results are…social media couch potato syndrome.

So what exactly does SMCP look like?

Why it pays to use a Social Media Specialist

Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace. When a business attempts to undertake this type of marketing themselves, they can set themselves up for failure and summarily dismiss an impactful, powerful marketing tool.

How to Craft Compelling Messages For Social Media Platforms

Instant messaging. Twittering. Facebook updates, Blog posts, all provide social platforms for businesses to communicate with their customers in a more informal environment while effectively promoting their cause. For the social media writer it can be an onerous task to consistently deliver such effective messages in a conversational style. Here are some tips on making the process a little easier.

The Top 5 Things Beginners Should Know about Social Media Marketing

What are the top five things beginners should know about social media?
The question was asked in one of my social media groups that I belong to no LinkedIn:

“I’m giving a speech for … and would like to know five hot topics you think
beginners would like to know.”

This is a very good question which got a lot of response from many members (me included). Following are some of the more insightful responses:

Tips on Writing Retweetable Tweets for Business

If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. The shareability of your message makes it viral and extends the reach of your message beyond your own Twitter followers.

50 Ways Marketers use Social Media to Improve Their Marketing

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken...

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