by Diane Rayfield | Apr 6, 2010 | Social Media Marketing
While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer, brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media...
by Diane Rayfield | Mar 31, 2010 | Social Media Marketing
The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign”. Social media marketing companies like other...
by Diane Rayfield | Mar 17, 2010 | Social Media Marketing
Your customers are not confined to their homes or offices. Why should your marketing be? It’s time to cut the cord and set your marketing-mix free to keep up with your active customers. More and more businesses are realizing the potential of mobile devices as a...
by Diane Rayfield | Mar 9, 2010 | Social Media Marketing
Welcome to the era of Socialism in Communication. While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free...
by Diane Rayfield | Mar 3, 2010 | Social Media Marketing
It’s not likely that you are going to lose your online data anytime soon, though it is always a present possibility. Your real threats to your online social media accounts are hackers, viruses, user error, disgruntled employees and legal issues. You risk your access...
