by Diane Rayfield | Oct 27, 2009 | Social Media Marketing
If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. The shareability of your message makes it viral and extends the reach of your message beyond your own Twitter followers. The trick is to...
by Diane Rayfield | Oct 9, 2009 | Social Media Marketing
Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands...
by Diane Rayfield | Jul 29, 2009 | Social Media Marketing
You may be familiar with Dell, Starbucks and Jet Blue…a few well-known brands that have been trumpeted for their brilliant use of social media. But what about lesser known and smaller businesses? Does social media marketing “work” for them too? A...
by Diane Rayfield | Jul 27, 2009 | Social Media Marketing
The uses and benefits of Twitter are growing and expanding everyday. Below I’ve listed some of the top 10 reasons why all businesses, no matter how big or small, no matter what your industry, should be on Twitter. Search Engine Optimization (SEO) The real name...
by Diane Rayfield | Jul 24, 2009 | Social Media Marketing
Strategy is Key While it is free, and relatively easy to build your Facebook public page, attention to detail in set up, naming and business apps are important. There are certain apps to avoid that will end up weighing down your page and creating long download times....
