by Harp Interactive | Mar 21, 2018 | Inbound Lead Generation, Search Engine Optimization, Website Development
Despite all their advancements in machine learning and artificial intelligence, search engines still can’t “see” images. Instead, they “read” them by analyzing a number of on-page indicators to determine what’s depicted. Updating these on-page indicators is a...
by Harp Interactive | Jan 9, 2017 | Inbound Lead Generation
What is the purpose of your landing page or website? Are you getting the actions you desire from your visitors? Using the right call to action gets websites and businesses what they really want—conversions. Not all calls to action (CTAs) are created equal. Every site...
by Harp Interactive | Dec 5, 2016 | Website Development
Is your outdated website bouncing readers like a trampoline? As a marketer, are you at a loss for what to ask when it comes to having your business’s website redesigned? Web development and design is an ever-fluid target and often difficult to navigate—and a...
by Harp Interactive | Jan 20, 2016 | Branding, Inbound Lead Generation, Website Development
Building a website is no stroll through the park; it requires extensive planning and coordination to ensure every piece of content is presented in a functional, user-friendly, visually appealing way. To guarantee your satisfaction with the end result, kick off the...