by Diane Rayfield | Jan 14, 2014 | Social Media Marketing
92% of companies are currently using social media*. But a much smaller percentage actually understand how to leverage their platforms and make them work toward their goals. (Tweet This) To effectively do this, we recommend creating and implementing a social media...
by Diane Rayfield | Nov 2, 2010 | Social Media Marketing
When BP was confronted with the daunting challenge of managing the PR crisis after the oil-spill  they didn’t just buy expensive TV spots and full page newspaper ads. Like any company with marketing-savvy,  they put in place an aggressive, integrated SEO and social...
by Diane Rayfield | Sep 13, 2010 | Social Media Marketing
Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search  and social media strategy achieve greater web-success at lower cost because they amplify  their message manifold simply by combining the power...
by Diane Rayfield | Oct 9, 2009 | Social Media Marketing
Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands...
