by Diane Rayfield | Jan 12, 2010 | Social Media Marketing
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post,  here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing...
by Diane Rayfield | Jan 6, 2010 | Social Media Marketing
One of the main objectives for all social media marketing initiatives for a brand is to “navigate the narrative”. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order...