by Diane Rayfield | Jun 16, 2010 | Social Media Marketing
With so much hype surrounding the enormous benefits for businesses to  reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or...
by Diane Rayfield | Nov 23, 2009 | Social Media Marketing
A recently exposed syndrome, social media couch potato (SMCP), has become more prevalent and widespread among businesses that have recently adopted social media platforms. They are soon struck with the fact that social media marketing takes strategy, planning,...
by Diane Rayfield | Oct 9, 2009 | Social Media Marketing
Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands...
