by Harp Interactive | Jan 28, 2019 | Branding
What Does a Brand Mean? Think of brand meaning as the teeny bulls-eye in the center of your marketing dartboard; it’s very important, very difficult to hit, and has a lot of irrelevant space around it. It takes a lot of work to hit this bulls-eye. If this article...
by Harp Interactive | Dec 5, 2016 | Website Development
Is your outdated website bouncing readers like a trampoline? As a marketer, are you at a loss for what to ask when it comes to having your business’s website redesigned? Web development and design is an ever-fluid target and often difficult to navigate—and a...
by Harp Interactive | Feb 3, 2016 | Branding
How many brand logos do you think you see in a single day? Probably more than you can count. Even if you just count the logos you see in the first 30 minutes after you wake up, we bet you’ll be surprised by how many you find. Think about it: from the Facebook icon on...
by Harp Interactive | Jan 20, 2016 | Branding, Inbound Lead Generation, Website Development
Building a website is no stroll through the park; it requires extensive planning and coordination to ensure every piece of content is presented in a functional, user-friendly, visually appealing way. To guarantee your satisfaction with the end result, kick off the...
by Diane Rayfield | Jan 12, 2010 | Social Media Marketing
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post,  here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing...
