by Diane Rayfield | Jan 12, 2011 | Social Media Marketing
Backing up your social media information is helpful for personal use and a no brainer for any business with an active social presence! Not only is backing up your information simple, and many times free…it will save you time when trying to locate information...
by Diane Rayfield | Aug 26, 2010 | Social Media Marketing
Highlights and Statistics of Social Media Usage by Brands. More Than 87% Will Increase Investment in the Next 12 Months The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social...
by Diane Rayfield | Aug 3, 2010 | Social Media Marketing
Recently an entrepreneur friend of mine called me long distance to pick my brain about what questions should he be asking candidates applying for Social Media Consultant’s position. I am sure many of you have similar concerns regarding hiring...
by Diane Rayfield | Jul 13, 2010 | Social Media Marketing
Why is it so important to be # 1 (beside the fact that no one remembers #2)? According to information leaked on AOL (AOL results are fed by Google): #1 position on Google search results page is worth 8.5 times more than #5 position. This, in terms of clicks, time...
by Diane Rayfield | Jun 16, 2010 | Social Media Marketing
With so much hype surrounding the enormous benefits for businesses to reap with social media, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or...