by Diane Rayfield | Feb 18, 2014 | Social Media Marketing
As a key part of a solid social media strategy,  social media monitoring has many important uses and should be not only the foundation upon which a brand builds its social strategy, but also play a key role in its ongoing social media marketing efforts. Below are 6...
by Diane Rayfield | Feb 4, 2014 | Social Media Marketing
An integral part of content marketing, content curation (the process of finding, organizing and sharing digital content around a particular topic) can be time consuming. A content curator picks the crème of the crop of content (articles, videos, images, etc.) to...
by Diane Rayfield | Jan 14, 2014 | Social Media Marketing
92% of companies are currently using social media*. But a much smaller percentage actually understand how to leverage their platforms and make them work toward their goals. (Tweet This) To effectively do this, we recommend creating and implementing a social media...
by Diane Rayfield | Dec 20, 2013 | Social Media Marketing
Social Media Snapshot Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Below are highlights of changes on top social media platforms for the week ending December 20, 2013: New on Facebook...
by Diane Rayfield | Dec 19, 2013 | Social Media Marketing
Google+, in its first   effort to monetize, is testing ads in a format called +Post ads. Utilizing this new social ad format (currently in beta) will provide businesses and brands a medium to amplify content from Google Plus across the web. Big Deal: Big Network...