by Diane Rayfield | Jan 12, 2010 | Social Media Marketing
This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing...
by Diane Rayfield | Jan 6, 2010 | Social Media Marketing
One of the main objectives for all social media marketing initiatives for a brand is to “navigate the narrative”. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order...
by Diane Rayfield | Dec 18, 2009 | Social Media Marketing
Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides...
by Diane Rayfield | Dec 15, 2009 | Social Media Marketing
Using your status update on your wall to communicate is great. But if someone doesn’t log on frequently to view the latest stream, they may miss your message or update. You can use the “Send an Update to Fans” feature to remind them of an important...
by Diane Rayfield | Dec 8, 2009 | Social Media Marketing
When it comes to growing your followers on Twitter, you have approximately 2 seconds or less to grab someones attention and positively influence them to click the “follow” button. Whether it is lead generation, brand awareness, reputation management,...
