by Diane Rayfield | Feb 18, 2014 | Social Media Marketing
As a key part of a solid social media strategy,  social media monitoring has many important uses and should be not only the foundation upon which a brand builds its social strategy, but also play a key role in its ongoing social media marketing efforts. Below are 6...
by Diane Rayfield | Jan 14, 2014 | Social Media Marketing
92% of companies are currently using social media*. But a much smaller percentage actually understand how to leverage their platforms and make them work toward their goals. (Tweet This) To effectively do this, we recommend creating and implementing a social media...
by Diane Rayfield | Jan 27, 2010 | Social Media Marketing
It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was  “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging...
by Diane Rayfield | Jan 6, 2010 | Social Media Marketing
One of the main objectives for all social media marketing initiatives for a brand is to “navigate the narrative”. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. In order...
by Diane Rayfield | Oct 9, 2009 | Social Media Marketing
Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. And yet, there’s something to this. Over the last three days, I’ve spoken to four HUGE brands...
