by Harp Interactive | Jan 28, 2019 | Branding
What Does a Brand Mean? Think of brand meaning as the teeny bulls-eye in the center of your marketing dartboard; it’s very important, very difficult to hit, and has a lot of irrelevant space around it. It takes a lot of work to hit this bulls-eye. If this article...
by Harp Interactive | Feb 3, 2016 | Branding
How many brand logos do you think you see in a single day? Probably more than you can count. Even if you just count the logos you see in the first 30 minutes after you wake up, we bet you’ll be surprised by how many you find. Think about it: from the Facebook icon on...
