by Harp Interactive | Aug 13, 2020 | Inbound Lead Generation, Website Development
What is a landing page? A landing page is where all your inbound marketing efforts are celebrated. You’ve invited your party people (aka members of your target audience) to join in on the fun by writing keyword-infused and gripping blog posts, Google Ads campaigns,...
by Harp Interactive | Jan 28, 2019 | Branding
What Does a Brand Mean? Think of brand meaning as the teeny bulls-eye in the center of your marketing dartboard; it’s very important, very difficult to hit, and has a lot of irrelevant space around it. It takes a lot of work to hit this bulls-eye. If this article...
by Harp Interactive | Dec 5, 2016 | Website Development
Is your outdated website bouncing readers like a trampoline? As a marketer, are you at a loss for what to ask when it comes to having your business’s website redesigned? Web development and design is an ever-fluid target and often difficult to navigate—and a...
by Harp Interactive | Aug 24, 2015 | Email Marketing
Reaching pro status takes practice. When it comes to your email marketing campaigns, we’ve got the cheat sheet you need to go pro. Maximize your open rates, click-thru rates, and inbound leads with these five email marketing best practices. 1. Winning Subject Lines...
