What is a motion graphic, you ask? You’ve seen them a thousand times before and just didn’t realize it. They’re short videos that inform, engage, and entertain.
They’re also a must-have for every company’s digital marketing strategy. According to HubSpot, video was the #1 form of media used in content strategy in 2019, overtaking blogs and infographics. Motion graphics have exploded, and it’s not without good reason. Here’s why motion graphics and videos are sure to improve your digital marketing.
1) Motion graphics increase sales
It seems impossible that a 60-second video could convince a customer to spend their hard-earned cash on your product. But, this is exactly the case. According to sources including a video on your landing page can increase conversion by more than 80%. It draws people in and makes you and your company real to a client in one minute or less. An interesting video can not only bring a product to life, it can make a meaningful difference in your bottom line.
2) Motion graphics help your SEO
Wistia found that people spend 2.6x longer on webpages that have videos than ones that don’t. Even if it’s the difference between one minute and two, that’s a good thing for your website. When people spend longer on your page, Google bumps it up in the search results. A motion graphic can help you overtake the competition and reach customers by drawing people to your page and keeping them there.
3) Videos are the best social media content
Whether it’s cute cats, make-up tutorials, or movie trailers, you may have noticed that videos tend to dominate your Facebook feed. This is because organic Facebook engagement is highest with videos. Videos are liked, shared, reacted to, and commented on more than any other content – according to BuzzSumo, video posts get at least 59% more engagement than other post types. A marketing team can easily utilize this. If you post a video, you can just sit back and watch the likes roll in while people spread the content for you all across the web.
4) Videos are eye-catching
Nothing draws the eye like a motion graphic. According to Nielsen Norman Group, eyesight-tracking studies show that relevant images will often draw the eye more than text will. If you can pair information about your product with interesting graphics, people pay attention to it. A video will capture a viewer’s attention and they’re likely to stick with a video to the end, receiving your whole message start to finish.
5) We learn from videos
Videos are a great way to get information across quickly and concisely. In just a minute or two, you can tell your audience everything they need to know about a product or service. And our brains are naturally wired for visual information – more than 80% of the information our brains process is visual according to Killer Visual Strategies.
To top it off, our memory for video is better than images or audio alone, too. In fact, HubSpot states, “When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.”
It’s pretty clear: Motion graphics are a multi-sensory experience that enable people to understand and remember you.
6) Videos can tell a story
Humans are storytelling creatures and our brains soak up a good story like a sponge. With motion graphics, you can not only introduce a product, but turn it into a memorable story. Tell the history of your company, teach us something new, or show customers how a product idea becomes a sales reality. The possibilities are endless.
7) They’re just plain fun
Enough said, really. Bright colors, sound effects. Who doesn’t love those?
Whether you’re selling a new product or introducing your company to the world, motion graphics are a guaranteed way to delight and inspire your customers.
Ready to take your digital marketing to the next level? Ask us to elevate your brand with motion.