Harp advertising + interactive agency  :  about us

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Our goal, which we pursue with great passion, is to provide unparalleled service, flexibility, and on-going client satisfaction.

Our goal, which we pursue with great passion, is to provide unparalleled service, flexibility, and on-going client satisfaction.

Meet The Team

Our goal, which we pursue with great passion, is to provide unparalleled service, flexibility, and on-going client satisfaction.

 

 

Lisa Harp
President

Since founding L.A. Harp & Associates, Inc. in 1987 (now Harp Advertising + Interactive), Lisa has utilized a full range of industry expertise on behalf of major clients. From international branding strategies and campaign concepts, to copywriting, art directing, media planning and overall client service work, she understands and has been involved in every detail of the entire gamut of marketing and advertising on both national and international levels.

Key accounts have included New York Life, Diners Club, Citibank, Bekins Van Lines, Easter Seals, Donnelley Marketing, Navistar, World Book Encyclopedia, Turtle Wax, Great Brands of Europe and Illy Caffe of North America.

Today, Lisa's main responsibilities include new business development and strategic involvement on all client accounts. Her philosophy of integrated marketing ensures streamlined efficiencies across all media, including interactive, and optimum marketing impact for every dollar spent.

Based on academic achievement and merit, Lisa's professors at the University of Illinois (Champaign-Urbana) nominated her for Graduate work under the Fellows Scholarship, for which she was the national recipient for Advertising study in 1986. She received a Master of Science degree in Advertising in 1987, and a Bachelor of Science degree in Advertising in 1986.

 

Diane Rayfield
Account Director/Project Manager

A founding partner of L.A. Harp & Associates in 1987, (now Harp Advertising + Interactive) Diane developed the Interactive division of Harp opening a previously untouched dimension of marketing & advertising to Harp's Fortune 500 clientele. Creating multi-media CD presentations and corporate web sites, with Diane's lead, Harp continued to pioneer the way in early web development in Chicago providing clients with the unique experience of strategic, interactive, market-driven websites.

With a career in high-gear, Diane took a hiatus from the ad industry to raise her daughters. At home, Diane's entrepreneurial spirit and creative energy were channeled into designing high-end jewelry; and she launched a successful boutique artisan-jewelry & e-commerce business.

Returning to Harp as Account Director in early 2007, Diane's expertise in branding, concept development, art direction, copywriting, e-commerce and photography qualify her as one of the best all around talents in the industry. She utilizes these skills to bring forth fresh, integrated marketing solutions executed in a timely, meticulous and cost-effective manner—ensuring a positive client/agency experience and winning results on every project.

 

Peter Beltemacchi
Senior Programmer & web Developer

Peter is a highly-skilled and extremely versatile programmer and web developer. His database skills are second-to-none. With extensive knowledge in SQL, Perl, and ASP (among others) he is adept at designing data-driven web solutions for our clients. Peter's extensive programming skills also allow him to create custom back-end systems to deliver our clients' content in a functional and efficient manner that integrates with established marketing design requirements.

Having worked as DDB's webmaster for several years building and managing over 20 key sites including, Discover Card, Statefarm Insurance, Budweiser, Tyson Foods, and McDonald's, he moved onto form his own web development company—Xplore.com, which netted over one million annually during the internet boom.

Peter's creative out-of-the-box programming solutions afford us the opportunity to offer our clients services usually found only at larger agencies and web development companies.

Peter received a Bachelor's Degree in Information Design from the Illinois Institute of Technology, Institute of Design, and is trained in multiple disciplines including photography, animation, 3-Dmodeling and product design.

Peter holds a patent for a top-mounted faucet he developed for Kohler.

 

Pete Kehoe
Programmer

As New Media Designer and Developer at Harp, Pete is responsible for implementation of web site and CD ROM programming utilizing his ASP, .Net, JavaScript, DHTML, Flash and Director skills. He is an expert at HTML email programming which requires a combination of design skills as well as programming expertise. At Harp Pete is involved in concept development and the creation of finished pieces for print, web, interactive tools and CD ROM development. He is also the webmaster of the Harp web site.

In addition to his excellent design and technical abilities, Pete has an extensive print background and is an expert in Quark, Photoshop and Illustrator. Prior to Harp, he was employed by both Ambrosi & Associates and Black Dot Graphics in their print graphics departments.

Pete has a Bachelor of Fine Arts from Northern Illinois University.

 

Cyma Saeed
Certified Internet Marketing Specialist

A certified Internet marketing and advertising professional, Cyma has over 15 years experience with search marketing, SEO copywriting, as well as project management. Her comprehensive marketing consulting and copywriting skills have allowed her to work for some of the most reputable creative organizations in the industry, such as Saatchi & Saatchi and BBDO.

Along with her senior copywriting and creative leader background, Cyma has worked as an SEO Engineer and Internet Marketing Specialist for Cherryone Web Design, as well as a Web Content Editor for corporate review website, Tenolu.com. Her strategic and analytical strengths reside in web analysis, interactive media management, and SEO/SEM analysis.

Cyma received her Bachelor of Arts in English Literature, Psychology, and Economics from the University of Karachi St. Joseph's College and her Practical Internet Marketing certification from DePaul University. She also was an Advertising & Communications advisor for AAF's College Chapter Competition Group at Iowa State University.

 

Mike D'Onofrio
Account Executive/Art Director

Mike has been in the marketing and creative industry for over 10 years as an account director, project manager, art director, and graphic/interactive designer. He has held positions at Learning Insights (an e-learning company), The Rosen Group (advertising), Artistic Impressions (direct marketing), and has done many contract jobs creating campaigns that range from print, web, and multimedia design, to video production, art direction, copywriting, digital photography, and short film production.

Mike was awarded Nokia's first place award for design and development of the top mobile game of 2003. He has also had his creative work displayed in art galleries, and has worked on the sets of several independent feature films.

Mike attended Northern Illinois University and is a Graduate of Columbia College of Chicago with a degree in Liberal Arts.

 

Paula Sandor
Senior Designer

Paula has over a 13 years of industry experience spanning all corners of the craft. Her abilities include graphic design, logo development, packaging, POP, web and email design. She brings veteran know-how to Harp from work with such companies as Hallmark Cards Inc, VeggieTales®, Coca Cola®, Disney and Limited Too. She has also executed packaging redesigns for Mrs. Field's®, Madeline®.

In addition to graphic design, Paula's expertise in illustration and calligraphy add an artistic flair to her work which fits well into Harp's creative portfolio.

Paula graduated Magna Cum Laude from Notre Dame College of Ohio in 1991 with a Bachelor of Arts Degree.

In her free time, Paula is involved in design competitions, and calligraphy shows and conferences throughout the Midwest.

 
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Harp Interactive is a Chicago-based, full-service advertising and marketing agency providing integrated solutions with the best of both traditional and online marketing. Areas of expertise include Brand WorkShops for unique and powerful brand development or brand refreshes for products and services in both B2C and B2B. With extensive brand savvy, we apply and extend the brand to all appropriate outlets, including packaging, collateral material, brochure and print ads, email marketing and website development. However, no matter how great the brand and website is, it needs visibility to be effective. That's why Harp is also passionate about providing integrated Internet marketing, for effective online marketing that will capture and drive targeted traffic to your website. Our internet marketing plans combine an optimum mix of email marketing, search marketing/search engine optimization (SEO), social media marketing, banner ads and Pay Per Click for cost-effective, hand-in-hand, synergistic value that's simply unmatched.

We're small, driven and cost-effective. We're a team of strategists, who are expert in our areas of knowledge and unmatched in our desire to provide the best, most responsive and on-target service you've ever seen. We operate with a mission to maximize the return on your marketing dollars through strategic synergies that result in exponential growth. We're flexible. We're friendly. Give us a call.
 

eCommerce
Design, develop and build a custom commerce platform that is perfect for your brand.
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WebCheck
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Social Media Marketing
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Brand Workshop
Explore your brand with Harp and create marketing that's memorable and sustainable.
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eMail Marketing
Generate leads, attract new customers and build strong relationships effectively.
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